Launch of Kochadaiiyaan

Friday, April 11, 2014

Aegon Religare Life Insurance (ARLI) has announced an online game, 'Kochadaiiyaan's Reign of Arrows', based on the movie starring Superstar Rajnikanth. This game is a third-person, action arcade archery game, which is replicated from the movie's theme.

The game has been developed by Hungama Digital Media Entertainment Pvt. Ltd. and can be downloaded from any device on the Android, iOS or Windows platform or through Facebook, without any charge.

Yateesh Srivastava, Chief Operating Officer, ARLI says, "We are happy to sponsor Kochadaiiyaan's Reign of Arrows and be associated with this game as it subtly allows us to connect with the younger generation and promote the AEGON Religare brand. The game is extremely appealing and has already received more than one lakh downloads till date. Besides the branding opportunity, the game is structured in a way as to generate leads for AEGON Religare. This is our first experiment with full blown gamification and we are looking forward to the outcome with a lot of interest and anticipation."

In the game, the player is required to single-handedly fight the invading army. It is an action-packed archery game that provides an immersive gaming experience with the brand cues, lead generation tools and an option to download AEGON Religare's iTerm app, built into the game play.

Now a game 'Kochadaiiyaan’s Reign of Arrows'

TNN | Apr 11, 2014, 12.04 PM IST

Year: 
2014

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