AEGON Religare Life Insurance Launches an iTerm App for mobile device users

Thursday, April 5, 2012

Mumbai, April 9: AEGON Religare Life Insurance (ARLI) today announced the launch of its iTerm App for smartphone users. This App helps users calculate their insurance premium for AEGON Religare iTerm Plan using their mobile phones.

On the launch of the iTerm App, Mr Yateesh Srivastava, Chief Marketing Officer of ARLI said, “It is apparent that internet usage is shifting more and more towards mobile devices such as smartphones and tablets. ‘Internet-on-the-go’ is becoming the norm with over 2 crore users of mobile devices which is growing by over 50%. These users need utilities that help them organize their life on-the-go and this is why we launched the iTerm App. The iTerm App has been designed to help users calculate their premium and opt for AEGON Religare iTerm Plan that is offered at nominal costs. It is free and simple to download and is available on most mobile device platforms. Through this app, the users can easily calculate their premiums, know more about the product by opting to speak with our tele-callers using ‘click to call’ feature or even share the application with someone. The launch of this App is another step in creating a holistic platform in the Esales space by enhancing both our product suite as well as our delivery capabilities.”

To download the iTerm App, one needs to SMS ‘iTerm’ to 56677. On receipt of an instant auto-reply message with the link to download the App, one needs to click on the link and select the smart phone model to download the App. For iPhone or iPad users the App is available on the ‘App store’ where they need to simply search for ‘iterm’. It is available on Java, Blackberry, IOS platforms and an Android version will be announced shortly.

About AEGON Religare Life Insurance Company AEGON, an international life insurance, pension and investment company, Religare, a global financial services group and Bennett, Coleman & Company, India’s largest media house, have come together to launch AEGON Religare Life Insurance Company Limited (ARLI). This venture is dedicated to build a customer-centric business and provide a work environment that fosters excellence and innovation. This joint venture will adopt a local approach with the power of global expertise. ARLI launched its pan-India operations in July 2008 following a multi-channel distribution strategy with a vision to help people plan their life better. The fulfillment of this vision is based upon having a complete product suite, providing customised advice and enhancing the overall customer experience.

AEGON Religare was the first life insurance company to launch an app to calculate insurance premium which recorded 19,000 downloads.

About Aegon As an international provider of life insurance, pension and asset management, AEGON has businesses in over twenty markets in the Americas, Europe and Asia. With headquarters in The Hague, the Netherlands, AEGON companies employ over 25,000 people and serve more than 47 million customers across the globe. AEGON had more than EUR 420 billion in revenue-generating investments around the world at the end of 2011. As a part of its strategy, AEGON is investing in new and upcoming markets like India, China and Brazil. The company’s common shares are listed on two stock exchanges: Amsterdam and New York. AEGON has more than 160 years of experience with its roots going back to 1844. AEGON holds 26% equity in ARLI.

Religare Enterprises Limited (REL) is one of the leading integrated financial services groups of India. REL's businesses are broadly clubbed across three key verticals, the Retail, Institutional and Wealth spectrums, catering to a diverse and wide base of clients. REL offers a multitude of investment options and a diverse bouquet of financial services with its pan India reach in more than 1550 locations across over 460 cities and towns. REL also currently operates from 10 countries globally following its acquisition of London's oldest brokerage & investment firm, Hichens, Harrison & Co plc.


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