AEGON Religare Life Insurance launches new and improved iTerm Plan

Thursday, February 9, 2012

Mumbai, February 9: The pioneers of online term insurance, AEGON Religare Life Insurance (ARLI) today, announced the launch of its new and improved protection plan - AEGON Religare iTerm Plan. The new iTerm is a continuation of the company’s investment in the online distribution space to provide a robust, sustainable and profitable online platform for consumers.

ARLI was the first company to launch an online protection plan, also called AEGON Religare iTerm plan, in October 2009. Given the nascent nature of the market that was a simple pure protection plan. The new version of the plan builds in many new features that add significantly to customer value. Besides offering protection at a great value the plan comes bundled with a terminal illness benefit. This means that on diagnosis of a terminal illness, 25% of the base sum assured is immediately paid out. This is to help consumers cope with the cost of battling such diseases. In addition, the new plan has the option of attaching riders – the AD rider in case of accidental death. The other rider is a waiver of premium rider in case of critical illness. This means that if the customer contracts any of the listed critical illnesses, further premiums are waived but the protection plan continues. The last rider is specifically aimed at women which is the Women Critical Illness rider. In addition, the product is now available till the age of 75 years, making it the longest term amongst online term plans. The product is available exclusively online, at, making it convenient and easy for the customer to buy the policy, transact and receive the policy document instantly, online. The product is un-complicated and easy to understand by even those who are buying an insurance policy for the first time. The website allows a prospective customer to calculate his/her insurance requirement and make an online purchase.

Speaking on the occasion of the launch of AEGON Religare iTerm Plan, Mr Yateesh Srivastava, Chief Marketing Officer of AEGON Religare stated - “When we launched iTerm in October 2009 the market was at a very nascent stage and yet to evolve. Our investment in this market has played a pivotal role in developing a robust market for online insurance which continues to grow at a good pace. As a pioneer, we felt the time had come to revamp the original plan and pack it with value-added features. This I believe, we have successfully done with the new product design. Also, I am very happy to share that all existing customers of iTerm will be migrated to the new product and we shall be communicating with them shortly.”

The steps to buy the iTerm Plan are fairly simple. One needs to choose the amount of protection, policy term, opt from the three riders and make an online payment. The entire buying process doesn’t take more than 12-15 minutes.

The AEGON Religare iTerm Plan offers the following benefits:
1. A life cover - The sum assured is paid to the nominee incase of death of the policy holder.
2. 25% of the sum assured is paid immediately on diagnosis of any terminal illness.
3. Option to choose any of the three riders:

  • AEGON Religare Accidental Death Rider (AD)
  • AEGON Religare Waiver-Of-Premium on Critical Illness Rider (WoP on CI) covers Cancer, Coronary Artery Bypass Surgery, Heart Attack and Stroke
  • AEGON Religare Women CI Rider covers illnesses pertaining to women

AEGON Religare iTerm Plan is a value-added pure protection insurance plan. The entry age for a customer is a minimum of 18 and a maximum of 65 years with a minimum policy term of 5 and a maximum of 57 years. It offers a minimum sum assured of Rs.10 lakh.

About AEGON Religare Life Insurance Company AEGON, an international life insurance, pension and investment company, Religare, a global financial services group and Bennett, Coleman & Company, India’s largest media house, have come together to launch AEGON Religare Life Insurance Company Limited (ARLI). This venture is dedicated to build a customer-centric business and provide a work environment that fosters excellence and innovation. This joint venture will adopt a local approach with the power of global expertise. ARLI launched its pan-India operations in July 2008 following a multi-channel distribution strategy with a vision to help people plan their life better. The fulfillment of this vision is based upon having a complete product suite, providing customised advice and enhancing the overall customer experience.

About Aegon As an international provider of life insurance, pension and asset management, AEGON has businesses in over twenty markets in the Americas, Europe and Asia. With headquarters in The Hague, the Netherlands, AEGON companies employ over 25,000 people and serve more than 47 million customers across the globe. AEGON had more than EUR 420 billion in revenue-generating investments around the world at the end of 2011. As a part of its strategy, AEGON is investing in new and upcoming markets like India, China and Brazil. The company’s common shares are listed on two stock exchanges: Amsterdam and New York. AEGON has more than 160 years of experience with its roots going back to 1844. AEGON holds 26% equity in ARLI.

Religare Enterprises Limited (REL) is one of the leading integrated financial services groups of India. REL's businesses are broadly clubbed across three key verticals, the Retail, Institutional and Wealth spectrums, catering to a diverse and wide base of clients. REL offers a multitude of investment options and a diverse bouquet of financial services with its pan India reach in more than 1550 locations across over 460 cities and towns. REL also currently operates from 10 countries globally following its acquisition of London's oldest brokerage & investment firm, Hichens, Harrison & Co plc.

Retrieve A Quote