AEGON Religare won the award for Best Use of Gamification to Enhance Loyalty

Monday, February 9, 2015

Yet another feather in the cap for AEGON Religare Life Insurance

Wins at the 8th Loyalty Summit Award for Best Use of Gamification to Enhance Loyalty

Mumbai, February 9: AEGON Religare Life Insurance (ARLI) won the award for ‘Best Use of Gamification to Enhance Loyalty’ at The 8th Loyalty Summit Awards. The awards were held at The Lalit in Mumbai on February 4, 2015. The award was given to the company for it's customer outreach campaign called 'Operation Engage'.

The award seeks to commend an organization for bringing special focus to its customer-engagement initiatives by the use of Gamification. ‘Operation Engage’ was conceptualised with the idea of a year-long program structure for ARLI sales professionals and life advisors to enhance their levels of customer engagement in the process creating up-sell and cross-sell opportunities and enhancing business and productivity.

On the event, Mr Yateesh Srivastava, Chief Operating Officer at ARLI said, “We are extremely proud and pleased to receive this honour for our marketing campaign. At AEGON Religare, we believe in achieving greater milestones and overcoming challenges by using innovative mediums to reach our target audience. The Operation Engage campaign looked at breaking high level objectives into small manageable tasks which were termed as missions. The campaign created opportunities for cross-sell, referrals, recruitments, renewals and high brand recall.”

The ‘Operation Engage’ campaign initiated in April 2014 and successfully carried out approximately 9 campaigns for its customers. Health Campaign, Clean Smile, Clean Vision, Eye and Dental Camp, Ganesh Decoration, Play with Clay, Dream Big are the few popular campaigns held in that period. The response to these campaigns was extremely positive. Advisor recruitment, customer retention and cross sell ratios increased considerably, whereas; the number of customer complaints reduced during this period.

About AEGON Religare Life Insurance Company

AEGON, an international provider of life insurance, pensions and asset management, Religare, holding company for one of India’s leading diversified marketing campaign, ‘Operation Engage’, marketing campaign, ‘Operation Engage’, financial services groups and Bennett, Coleman & Company, India’s largest media conglomerate, have come together to launch AEGON Religare Life Insurance Company Limited (ARLI). This venture is dedicated to build a customer-centric business and provide a work environment that fosters excellence and innovation. This joint venture adopts a local approach with the power of global expertise. ARLI launched its pan-India operations in July, 2008 following a multi-channel distribution strategy with a vision to help people plan their life better. The fulfillment of this vision is based upon having a complete product suite, providing customised advice and enhancing the overall customer experience. ARLI has launched a suite of products that are focused on providing the customer with the means to meeting their long-term financial goals. At the same time, product development has been founded on the tenet of providing the customer with great value. In 2014, the Indian

Insurance Awards, honoured ARLI as the ‘E-Business Leader’, for the second year in a row, under the category of Overall Insurance Industry Awards.


Aegon’s roots go back 170 years – to the first half of the nineteenth century. Since then, Aegon has grown into an international company, with businesses in more than 25 countries in the Americas, Europe and Asia. In the US, Aegon’s largest market, we operate under the Transamerica brand. Today, Aegon is one of the world’s leading financial services organizations, providing life insurance, pensions and asset management. Aegon never loses sight of its purpose to help its customers secure their long-term financial future.

About Religare Enterprises Limited

Religare Enterprises Limited (REL) is the holding company for one of India’s leading diversified financial services groups. REL offers an integrated suite of financial services through its underlying subsidiaries and operating entities, includes loans to SME’s, Capital Markets, Wealth Management, Life and Health insurance and Asset Management. REL is listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) in India. As a group REL caters to almost every segment of the market starting from mass retail to affluent, HNI’s, UHNI’s, mid-size corporates, SME’s to large corporates and institutions. The group has a presence across 2,000 plus locations in India and also has an international footprint beyond India through its Capital Markets & Global Asset Management businesses.

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