Wednesday, November 19, 2014
AEGON Religare Life Insurance wins the Marketing Campaign of the Year at the Global Marketing Excellence Awards 2014
November 19, Mumbai:AEGON Religare Life Insurance (ARLI) has won the ‘Marketing Campaign of the Year’ under the category of Organizational Awards at the ‘Global Marketing Excellence Awards 2014’, in Mumbai. This award was bestowed on the company for an innovative marketing campaign entitled ‘Wonder Cook’.
The award seeks to commend an organization for bringing special focus on marketing initiatives. The main objective of the ‘Wonder Cook’ campaign was to engage with ARLI’s existing customer base by offering them a chance to showcase their culinary skills. The interested participants shared their best recipes, and the final shortlisted contestants got to be a part of a thrilling cooking competition, chaired and judged by celebrity Chef Sanjeev Kapoor.
Mr Yateesh Srivastava, Chief Operating Officer at ARLI said, “AEGON Religare Life Insurance has always believed in innovating while planning its marketing campaigns. We are extremely proud and happy to receive the ‘Marketing Campaign of the Year’ title at the Global Marketing Excellence Awards. For us Customer Engagement is a key metric that we track in order to gain competitive advantage. This campaign reached out to our entire customer base and we received over 200 entries which were whittled down to 50 and then to 10. As a part of this initiative we also published a recipe book comprising some of the top entries. We will continue with such customer-focused initiatives.”
The Global Marketing Excellence Awards were held at the The Taj Lands End in Mumbai on November 15, 2014.
About AEGON Religare Life Insurance Company
AEGON, an international provider of life insurance, pensions and asset management, Religare, India’s leading diversified financial services groups and Bennett, Coleman & Company, India’s largest media conglomerate, have come together to launch AEGON Religare Life Insurance Company Limited (ARLI). This venture is dedicated to build a customer-centric business and provide a work environment that fosters excellence and innovation. This joint venture adopts a local approach with the power of global expertise. ARLI launched its pan-India operations in July, 2008 following a multi-channel distribution strategy with a vision to help people plan their life better. The fulfillment of this vision is based upon having a complete product suite, providing customised advice and enhancing the overall customer experience. ARLI has launched a suite of products that are focused on providing the customer with the means to meeting their long-term financial goals. At the same time, product development has been founded on the tenet of providing the customer with great value. In 2014, the Indian Insurance Awards, honoured ARLI as the ‘E-Business Leader’, for the second year in a row, under the category of Overall Insurance Industry Awards.
AEGON’s roots go back more than 150 years – to the first half of the nineteenth century. Since then, it has grown into an international company, with businesses in more than 25 countries in the Americas, Europe and Asia. In the US, AEGON’s largest market, it operates under the Transamerica brand. Today, AEGON is one of the world’s leading financial services organizations, providing life insurance, pensions and asset management. AEGON never loses sight of its purpose to help its customers secure their long-term financial future. Its companies employ more than 27,500 people serving millions of customers around the world. In total, the company oversees EUR 503 billion in revenue-generating investments. The company’s shares are listed on two major stock markets: Amsterdam and New York. http://www.aegon.com
About Religare Enterprises Limited
Religare Enterprises Limited (REL) is one of India’s leading diversified financial services groups and offers an integrated suite of financial services including asset management, life and health insurance, lending, broking, investment banking, and wealth management. Religare Enterprises is headquartered in New Delhi and is listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) in India. Religare is also building an Asia & emerging markets focused Institutional equities and Investment Banking business and a multi-boutique global asset management platform to tap the broader opportunities offered by the most promising emerging markets around the world. http://www.religare.com