How Marriages in India are witnessing a Paradigm Shift

Aug 09, 2015 | 4 years ago | Read Time: 2 minutes | By iKnowledge Team

WhatsApp jokes and Kapil Sharma’s classy humour aside, the concept of marriage in India has undergone a sea of change in the last few decades, particularly after the beginning of the new millennium. The thriving of the Internet, greater disposable incomes, and a rise in competitive living and aspirational lifestyles/passions mean that the traditional marriages are now giving away to a number of quirks that define and exemplify the great Indian modern marriage.

Although the naysayers point out that the only telling difference is an increasing number of divorces, truth is that external factors have caused a lot of things to transform as per the changing dynamic between married couples.

For instance, the digital pervasiveness in our lives ensures that social media and technology have a role to play right from meeting someone new to finally tying the knot. The burgeoning number of matrimonial sites, such as and Bharat Matrimony, have taken alliance meetings beyond the living room, thereby affording people even a greater choice with regards to caste, complexion, earnings, and yes, even locality.

Moreover, for those who aren’t quite ready to talk marriage just yet, apps such as Tinder and OkCupid allow for casual meetups and dating to figure out if a potential partner is worth taking things forward with. The entire courtship game has certainly, then, turned on its head.

In fact, a lot of marriages today have people sharing responsibilities, with both full-time working spouses no longer a rarity these days as parenthood is slowly put onto the backburner. This can be attributed to the rising costs that a newlywed couple have to deal with, such as the burden of mortgages and vehicle loans. For those with a legacy or inheritance to factor in, the question of pre-nuptial agreements is also no more a taboo topic.

Aside from this, with the larger scope of unpredictable events affecting one’s life, such as an accident, unplanned pregnancy or untimely expiration, gender roles are beginning to change. Realizing the importance of being able to fill in their partner’s shoes—should they be absent—women are now taking charge on the professional front, while the men in a family are also learning how to handle chores at home. The reasoning is that both of them can sufficiently get by should the other not be around.

In a situation like this, the presence of a reliable backup that financially secures a married couple is crucial. This is evident in how insurance policies are now getting wider in contingency coverage and charge bigger premiums. While term plans are limited by their coverage to a single individual, some kinds of insurance offers today are equipped with measures to take care of one’s surviving next of kin should one of the insured pass away. Such a scheme not only offers the best kind of protection in a fast-paced world but also lets both partners work and live without worry about the future regardless how it turns out.

Thus, while you may think the commitment extends to just one person, you really sign up (and sign on to) a lot more than you know while tying the knot!

Insure your loved one’s financial future after you with a term insurance plan

Calculate premium for your Term Plan

  • Y N
    • Annual Income
    • Sum Assured
    • Select Cover Upto Age
    • Name
    • Mobile
    • Email ID
Your Annual Premium for Aegon Life iTerm Insurance Plan